Guiding hospitality brands
from concept to culture.

We craft brands and create moments with strategy, design, and detail.

Defining the strategic and visual core of your brand with clarity and relevance. We’ll make sure you align:
- Brand Strategy & Positioning
- Naming & Messaging
- Visual Identity Design
Translating your vision into immersive environments and experiences (from idea to in-real-life).
- 3D Visualization & Environmental Design
- Pop-ups & Activation Design
- Experiential Project Management
Launching (and re-launching) brands into the world through collaborations, direction, and editorial thinking.
- Creative Direction
- Cultural Insights & Trend Research
- Artist, Chef & Designer Collaborations

Concept to Culture

Our signature end-to-end process guides brands from idea to activation, uniting strategy, design, and experience.

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More than a
design agency.

We’re your plus-one for transforming vision into experience.

Studio Guia is a hospitality-focused brand experience studio founded by Catarina Guimarães.

We understand the challenges of building a brand in hospitality and lifestyle, from defining a clear identity to designing immersive experiences that resonate with your customers. Our process brings together strategy, design, and execution with precision and care.

Our deep appreciation for cultural nuance and a passion for experiences powers us to connect your brand with people and place. Every project is shaped with architectural rigor and creative storytelling.

Think of us as your creative partners, helping you launch, grow, and elevate hospitality ventures that stand out.